BE A BRAND – COURSE STRUCTURE

WITH MARIE AASE & IMRAN HAROON

MODULE 1 – BUILDING YOUR IDENTITY & BRAND FOUNDATION

●      Session 1 (3 Hours) – The Power of Personal Branding (with Marie)

●      Session 2 (3 Hours) – Defining Your Brand Identity (with Marie)

●      Session 3 (3 Hours) – Visual Identity & Cohesive Branding (with Imran)

SESSION 1 (3 HOURS) – THE POWER OF PERSONAL BRANDING (with Marie)

1. Introduction to Personal Branding

●      What is personal branding, and why does it matter?

●      How your brand influences opportunities and connections

●      Common misconceptions about personal branding

●      Examples of strong personal brands

2. The Psychology of Branding

●      How people perceive brands (first impressions & perception management)

●      The connection between trust, authority, and branding

●      Emotional triggers in branding – what makes people connect with you?

3. Your Story: Crafting a Compelling Biography

●      Understanding the power of storytelling in branding

●      Writing a personal biography:

○      Who you are

○      What you do

○      Why you do it

○      Your values & mission

●      Exercises:

○      Crafting a draft of your personal brand bio

○      Peer review and feedback

4. Dream & Vision Alignment

●      Defining your long-term vision: Where do you see yourself in 5-10 years?

●      Aligning your personal brand with your career goals

●      Interactive exercise: Vision Mapping – creating a roadmap for your brand

SESSION 2 (3 HOURS) – DEFINING YOUR BRAND IDENTITY (with Marie)

1. Core Values & Personal Brand Alignment

●      What values define you as a person and professional?

●      How to reflect your values in your brand communication

●      Exercise: Value Mapping – identifying your key brand values

2. Personality Type & Strengths

●      How your personality affects your branding style

●      Strengths assessment – using your natural talents to stand out

●      Practical application:

○      Aligning your brand with your strengths

○      Adjusting your communication style based on personality

3. Crafting Your Professional Profile

●      What makes a strong personal profile?

●      Essential elements of a professional CV for personal branding

●      Exercise: Writing your unique selling proposition (USP)

4. Your Brand Statement & Key Takeaways

●      Writing your one-sentence brand statement

●      Finalizing your professional profile

●      Group discussion: Refining your brand identity

SESSION 3 (3 HOURS) – VISUAL IDENTITY & COHESIVE BRANDING (with Imran)

1. Visual Identity & Branding Basics

●      What is visual branding, and why does it matter?

●      Key elements of brand identity (logo, colors, typography, imagery)

●      How visual branding impacts perception

2. Designing a Cohesive Online Presence

●      Consistency across platforms (social media, website, LinkedIn)

●      Creating a recognizable brand aesthetic

●      Exercise: Auditing your current online presence

3. Choosing the Right Fonts & Colors for Your Brand

●      The psychology behind color choices

●      Typography & brand perception

●      Exercise: Selecting your brand colors & fonts

4. Creating a Signature Style for Your Content

●      How to develop a unique brand voice & style

●      Structuring content for maximum impact

●      Exercise: Defining your signature content style

Final Structure Recap:

✅ Session 1: Personal Branding & Psychology (Marie)
✅ Session 2: Brand Identity & Market Positioning (Marie)
✅ Session 3: Visual Branding & Design (Imran)

 
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