BE A BRAND – COURSE STRUCTURE
WITH MARIE AASE & IMRAN HAROON
MODULE 1 – BUILDING YOUR IDENTITY & BRAND FOUNDATION
● Session 1 (3 Hours) – The Power of Personal Branding (with Marie)
● Session 2 (3 Hours) – Defining Your Brand Identity (with Marie)
● Session 3 (3 Hours) – Visual Identity & Cohesive Branding (with Imran)
SESSION 1 (3 HOURS) – THE POWER OF PERSONAL BRANDING (with Marie)
1. Introduction to Personal Branding
● What is personal branding, and why does it matter?
● How your brand influences opportunities and connections
● Common misconceptions about personal branding
● Examples of strong personal brands
2. The Psychology of Branding
● How people perceive brands (first impressions & perception management)
● The connection between trust, authority, and branding
● Emotional triggers in branding – what makes people connect with you?
3. Your Story: Crafting a Compelling Biography
● Understanding the power of storytelling in branding
● Writing a personal biography:
○ Who you are
○ What you do
○ Why you do it
○ Your values & mission
● Exercises:
○ Crafting a draft of your personal brand bio
○ Peer review and feedback
4. Dream & Vision Alignment
● Defining your long-term vision: Where do you see yourself in 5-10 years?
● Aligning your personal brand with your career goals
● Interactive exercise: Vision Mapping – creating a roadmap for your brand
SESSION 2 (3 HOURS) – DEFINING YOUR BRAND IDENTITY (with Marie)
1. Core Values & Personal Brand Alignment
● What values define you as a person and professional?
● How to reflect your values in your brand communication
● Exercise: Value Mapping – identifying your key brand values
2. Personality Type & Strengths
● How your personality affects your branding style
● Strengths assessment – using your natural talents to stand out
● Practical application:
○ Aligning your brand with your strengths
○ Adjusting your communication style based on personality
3. Crafting Your Professional Profile
● What makes a strong personal profile?
● Essential elements of a professional CV for personal branding
● Exercise: Writing your unique selling proposition (USP)
4. Your Brand Statement & Key Takeaways
● Writing your one-sentence brand statement
● Finalizing your professional profile
● Group discussion: Refining your brand identity
SESSION 3 (3 HOURS) – VISUAL IDENTITY & COHESIVE BRANDING (with Imran)
1. Visual Identity & Branding Basics
● What is visual branding, and why does it matter?
● Key elements of brand identity (logo, colors, typography, imagery)
● How visual branding impacts perception
2. Designing a Cohesive Online Presence
● Consistency across platforms (social media, website, LinkedIn)
● Creating a recognizable brand aesthetic
● Exercise: Auditing your current online presence
3. Choosing the Right Fonts & Colors for Your Brand
● The psychology behind color choices
● Typography & brand perception
● Exercise: Selecting your brand colors & fonts
4. Creating a Signature Style for Your Content
● How to develop a unique brand voice & style
● Structuring content for maximum impact
● Exercise: Defining your signature content style
Final Structure Recap:
✅ Session 1: Personal Branding & Psychology (Marie)
✅ Session 2: Brand Identity & Market Positioning (Marie)
✅ Session 3: Visual Branding & Design (Imran)
